<aside> đź“Ś Durand Bernarr did more than just drop an EP on EVEN. He rethought the concept with a rollout strategy that connected him more deeply with fans and tripled the size of his fanbase. From engaging with fans at virtual meet and greets to giving them access to exclusive content. The result was more engagement, more sales, and more streams. Now, this is how you drop an EP.
</aside>
From day one, Durand Bernarr was destined to shake things up. Even before "Wanderlust" dropped, his tracks were pushing R&B into uncharted territory. Raw, experimental, and pushing boundaries has always been his signature style.
As Durand’s stardom rose, so did his ambition. Inspired by legends but driven by his own fire and vision, Durand decided that every release should be a major event. Not just the music, but a full-blown experience. When he brought his narrative style to EVEN, he changed how the EP rollout could reach new heights on the platform.
Durand used what he learned from his fan analytics dashboard and ran with it. He identified his most loyal, top-spending fans, and he gave them the VIP treatment they deserved. Through virtual meet and greets, he made these fans feel like part of his inner circle and recognized them for their support of him as an artist.
Using EVEN’s analytics tools can help find your biggest fans, reward them, make them feel special, deepen their loyalty, and create an opportunity for the community to grow organically.
