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Creating a successful EVEN campaign is easier than you think. Start with using the tools at your fingertips to take your artistic potential to the next level.
Just like any release, success demands hustle, consistency, and creativity—characteristics that have fueled LaNell Grant’s success on EVEN.
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LaNell Grant is a producer and rapper from Houston who embodies musical innovation. With her dynamic sound and production, she brings a fresh, unforgettable presence to the music industry.
Despite initially having fewer than 5,000 monthly listeners on streaming platforms, LaNell soared to new heights by leveraging curated content and rewarding her fans with exclusive access points like unreleased music tracks and virtual meet and greets. This strategy not only strengthened her connection to her most loyal fans, but it also generated over five figures in revenue within a week of her release on EVEN. LaNell’s success story is an inspiring blueprint for emerging artists who want to achieve similar results.
Just like any major release roll-out, creating compelling messaging around your EVEN debut is key.
Here’s how to engage your fans and make your EVEN campaign a success:
Start your social media promo up to two weeks before your EVEN release. Follow LaNell’s lead and avoid mentioning your DSP release. This keeps fans focused on getting first access to your exclusive EVEN release.
Create and schedule your content to keep fans engaged throughout the campaign. You can tease the new music, do a countdown to the release date, or gradually reveal a new access point daily. A strategic, well-planned marketing strategy keeps fans engaged and excited for release day.
Access points are the best way to reward fans for buying the music early and directly from you. When they buy your release on EVEN, it’s like why people still love going to the movie theater to see a film featuring their favorite actor. They could always wait to watch the movie on streaming services, but doing so would mean they would miss out on the buttery popcorn, large HD screen, contributing to the movie’s opening weekend success, and joining in on the initial hype on social media.
When choosing your access points, LaNell shows you how to break it down into three categories:
